Twitter appears to be experimenting with a new mobile ad feature with two World Cup advertisers, Visa and Adidas reports Mashable.
The feature, which Twitter had apparently tested with the film ‘A Million Ways to Die in the West’ last month, lets you easily share a video ad when you use a hashtag. For instance, if you type “#visa” and then a space, you should see a paper clip prompt in your Twitter iOS app. Click on the icon and you can attach a video, which is an ad for Visa.
Adidas is testing a similar program with the hashtag #allin, which appears to lead to this video:
