A NEW Kim Kardashian game has generated more than $US1.6 million ($A1.73 million) in revenue in its first five days on the market.
FOR those people in the world who really do want to keep up with the Kardashians, they can now do so thanks to a ridiculous but ingenious new mobile app game.
Kim Kardashian has allowed her pouting small-waisted, big-bootied likeness to be used for the new game, called Kim Kardashian: Hollywood, which has taken the world by storm.
The objective is simple: climb the Hollywood celebrity ladder from the E list to the A list and the way to get there is through booking jobs, making friends and going on dates and to parties.
Users have described it as an addictive app and that’s where the in-app purchases, which are pivotal to rising the celebrity ranks, are a goldmine for the developers.
Its developer, Glu Mobile, reported that it generated $US1.6 million in its first five days on the market after its June 27 release.
The company’s revenue for the quarter also shot up by 50 per cent to $US35 million ($A37.87 million).
The game is now the fifth highest-grossing game on Apple’s app store, pulling in $700,000 ($A751,000) a day and is reportedly on track to earn $US200 million ($A216.39 million) over the course of a year.
Kim, who’s famous for doing not much, is set to earn a handsome sum from, well, doing not much with reports she is taking a 45 percent cut. That means she could pocket over $45 million ($A48 million) by the end of the year.
Praised for its sharp cartoon graphics, Kardashian will help you on your way, but only if you scratch her back, too, by taking her calls, helping her get an outfit for a party she’s going to, and other extremely important tasks.
Goods, money and other people are there purely as a means to your own self-furtherment to gain a career, wealth and fans.
They are accumulated through three types of currency (or kurrency, if you will).
And as her minions all over the world download the app to meet and greet her cartoon alter-ego, Kardashian is kapitalising with a capital “K”.
Shares in Glu Mobile, which is also responsible for the game Deer Hunter, have also shot up nearly 40 per cent in the last month.
